How we measure our results
Cohort, calculation method, and limitations behind every headline stat · Last updated: May 2026
Hui co-founded Auxora to bring expert-supervised AI to paid advertising. He leads product and growth, working directly with brands shipping their first profitable Meta campaigns.
TL;DR
Every Auxora performance claim on this site comes from a 7-brand early-access cohort run between January and April 2026, with ROAS pulled from each brand’s own Meta Ads Manager and cost compared to the Clutch.co 2025 PPC agency pricing survey. Top numbers are the highest single-brand result in the cohort, not averages — we explain which is which below.
Cohort and time window
All numbers reflect 7 paying brands onboarded between January and April 2026. They were our early-access cohort, self-selected through founder outreach and Reddit referrals. Six were direct-to-consumer ecommerce; one was a SaaS lead-gen account. Reporting window per brand starts on the first day a Meta campaign went live and runs through the most recent full 30 days, ending April 30, 2026.
How we measure ROAS
ROAS = Meta-attributed revenue divided by Meta ad spend, both pulled from each brand's Meta Ads Manager. "Up to 6× ROAS" is the single highest 30-day rolling average across all seven brands; the cohort median is 2.7×. We use Meta's pixel-based attribution (7-day click, 1-day view) post-iOS 14, which Meta itself reports underestimates true conversions by 10-20%.
- Top customer 30-day ROAS: 6.1× (DTC apparel brand, Feb-Mar 2026)
- Cohort median 30-day ROAS: 2.7×
- Cohort minimum 30-day ROAS: 1.4×
How we measure time-to-revenue
"48 hours to first revenue" is the cohort median time between contract activation (Stripe payment confirmed) and the first Meta-attributed conversion event. Range across the seven brands was 18 hours to 96 hours. Brands with existing Meta Business accounts and pre-approved creative typically came in under 30 hours; brands needing fresh ad account warm-up or creative review pushed past 72.
How we measure cost vs an agency
"Roughly 1/10th the cost of a typical $5,000/mo agency" uses Cruise at $349/mo as the comparison. The agency price anchor comes from Clutch.co's 2025 PPC agency pricing survey, which reports a $2,500–$10,000/mo monthly retainer range for full-service Meta + Google management. $349 ÷ $5,000 = 7%; we round to "about 1/10th" to stay conservative against the lower end of the agency range.
How we measure CAC reduction
"62% CAC reduction" is self-reported by 4 of the 7 brands who switched to Auxora from a prior agency or in-house ad ops. We collected their pre-Auxora 90-day CAC and their first 90-day CAC under Auxora, both from their own Stripe / Shopify dashboards. The remaining 3 brands had no prior agency baseline, so they're excluded from this number.
How we measure time-to-profitability
"6 weeks average" is the cohort mean number of weeks from first ad live to the first 30-day rolling window where Meta-attributed gross margin (after COGS + ad spend, pre-overhead) exceeded zero. Range was 3 weeks to 11 weeks. We do not include CAC payback period, customer LTV, or any overhead allocation.
What these numbers do not say
These results come from a small self-selected cohort during a single quarter. They are not a controlled study, do not adjust for category baseline ROAS differences, and do not generalize to industries we have not yet served (notably finance, healthcare, B2B SaaS with long sales cycles). Past performance does not guarantee future results — your account, creative, audience, and product all change the math.
External sources we cite
- Clutch.co 2025 PPC agency pricing report — $2,500–$10,000/mo retainer range for full-service PPC agencies.
- Meta — iOS 14 attribution effects on advertiser reporting — Meta's own statement on how iOS 14 changes shrink reported conversions.
Questions about a specific number?
Email hello@auxora.ai and we’ll share the underlying spreadsheet for any stat we publish. We’d rather lose a sales pitch than ship a number we can’t back up.