Tag

#dtc

2 posts

Your Blended ROAS Is Lying. The Last 20% of Your Ad Spend Burns While Your Dashboard Looks Fine.

When blended metrics stay flat, marginal efficiency tells a different story. A DTC account with 1.7 blended ROAS was losing money on its last 20% of spend.

Auxora TeamJun 3, 20267 min read

ppc

Why Your Google Ads Keep Bleeding Budget (And How to Actually Fix It)

Most Google Ads accounts waste 15-25% of their budget on correctable mistakes. Here are the five most common — and how expert-supervised AI catches them before they cost you.

Auxora TeamMay 3, 20266 min read